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Woodmark Benchmarking Survey
Woodmark Benchmarking Survey: Launched in 1996, this annual survey was created by chief development officers to provide them with data to make apples-to-apples comparisons among the fundraising programs and develop evidenced-based strategies to increase fundraising. Recent surveys have been comprised of 90 questions aimed at collecting some 350+ data points from each Woodmark member. Fundraising teams have noted that annual benchmarking reports have helped to raise the sights of hospital executives and trustees about outcomes that are possible with wise and targeted investments in fundraising programs. The survey also provides chief development officers with data they use to recognize and reward high-achieving staff members as well as identify areas where staff performance can improve.
No other customized benchmarking survey of this nature and scope exists in the marketplace. Children’s hospitals that are interested in learning about participating in and/or purchasing Woodmark’s benchmarking survey are invited to contact info@thewoodmarkgroup.org.
Total Compensation Survey
In response to the competition for talented fundraising personnel, Woodmark members created a survey in 2001 aimed at analyzing and comparing total compensation practices among their peer-level development shops. This annual survey covers all elements of total compensation (base, incentives, benefits, perks, retirement) for 27 development positions that chief development officers consider crucial to fundraising success. Executive and senior-level positions along with posts in operations and front-line fundraising are among the jobs profiled. Chief development officers regard the survey as being instrumental in informing hospital executives and trustees about the compensation practices of leading children’s hospitals’ development programs. Information also has been helpful in understanding what kind of compensation package is needed to attract and retain top talent in competitive markets and comply with federal regulations including intermediate sanctions.
No other customized benchmarking survey of this nature and scope exists in the marketplace. Children’s hospital executives that are interested in learning about participating in and/or purchasing Woodmark’s total compensation survey may contact: info@woodmark.org.
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